Why We Chose Victus Coffee as Our Official Café Partner
At MiniTown, every detail matters — especially the coffee we serve to parents. We chose Victus Coffee not only for its exceptional flavor but also for its values, quality, and community impact.
The Story Behind Victus
Founded in 2015 by engineer-turned-roaster José René Martínez, Victus Coffee began with a mission to merge specialty coffee and purposeful giving—sparked by a documentary on Rwandan cyclists overcoming adversity.
Today, Victus is roasted under J. René Coffee Roasters in West Hartford and features three flagship blends and rotating single-origin offerings.
They also support global and local causes: donating $2 per bag sold to charities like Foodshare Connecticut and Team Africa Rising.
What Makes Victus Special
Direct-trade sourcing: They build transparent relationships with farmers, ensuring fair pay and premium-quality beans.
Expert roasting: With 15+ years of roasting experience, René crafts small-batch roasts that highlight each bean’s unique flavor profile.
Community focus: Victus gives back through coffee — fostering wellness, empowerment, and ethical trade with every purchase.
Why We Partnered with Victus
Quality in every cup
We wanted a coffee that’s consistently delicious — from smooth medium roasts to bold single-origin options. Victus delivers each time.Shared values
Their commitment to giving back and supporting community-focused causes resonates deeply with us.Local craftsmanship
As a Connecticut-based business, they mirror our passion for supporting local partnerships and high standards.
What You’ll Taste at MiniTown
Expect Victus’s flagship blend Victoria served fresh in-house — expertly pulled espressos, lattes, and drip coffee, all crafted with integrity and care.
Final Thought
Choosing Victus was an easy decision. Their beans are exceptional, their mission is inspiring, and every cup you enjoy here at Minitown supports a larger purpose.
If you're curious to learn more or try a fresh bag at home, visit their website or swing by their café in Hartford. We're proud to pour something meaningful alongside the play.
With gratitude,
MiniTown Team
